DOWNERS GROVE, Ill., August 22, 2023 /PRNewswire/ – Dover Fueling Solutions (“DFS”), a part of Dover (NYSE: DOV) and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced a new partnership with GRUBBRR, a cutting-edge provider of self-ordering technology. The partners will launch a self-ordering solution, DX Market™ powered by GRUBBRR, within the DFS Anthem UX™ platform on the Wayne Ovation® fuel dispenser.
DFS’s collaboration with GRUBBRR will generate increased revenue for fuel retailers by providing them the opportunity to offer customers the convenience of ordering food and shopping for products while pumping gas. DX Market powered by GRUBBRR will also enable retailers to offer customizable promotions and upsell opportunities with video and static content. This cutting-edge experience delivers on the transgenerational consumer expectation that fueling stations are becoming increasingly automated and featuring more self-checkout options, revealed in DFS’s Future of Fueling Trend Report.
“DFS Anthem UX is a powerful tool for retailers to drive foot traffic into their stores and increase sales for promoted items,” said Kurt Dillen, VP Global Business Development at DFS. “Integrating GRUBBRR’s self-ordering technology into DFS’s Anthem UX platform, DX Market will enable customers to make purchases before stepping into the store, allowing for a quicker, more streamlined experience and increased satisfaction. With many gas station owners making a majority of their money in retail, we expect a meaningful impact on revenues.”
“To maximize profitability, merchants need to reduce friction in the checkout process and engage consumers in new and innovative ways," said Sam Zietz, CEO of GRUBBRR. "Our software is designed to streamline the ordering process and provide a seamless customer experience, creating a one-stop-shop solution that empowers retailers to grow revenue through improved consumer retention and increased basket size."
"As a customer-centric company, DFS seeks to enhance the fueling experience and provide value-added solutions," said Kendra Keller, Vice President and General Manager, North America at DFS. "The integration of GRUBBRR’s self-ordering software into the Anthem UX reinforces our commitment to providing our customers with the best overall experience while at the pump. The self-ordering solution also simplifies the order fulfillment process for store operators, improving operational efficiency for the benefit of not only the consumer, but the retailer as well.”
“Consumers expect frictionless shopping experiences, both online and in-store,” said Farshad Tafazzoli, Chief Strategy Officer at GRUBBRR. “We’re honored to be selected by DFS as their self-ordering solution to enhance consumer convenience. As gas stations and convenience stores make this digital transition, GRUBBRR is proud to optimize the customer journey.”
DX Market powered by GRUBBRR is set to roll out initially in select fuel stations across the United States, with plans for global expansion in the future. For more information, visit https://www.doverfuelingsolutions.com/dfs-dx-market
About Dover Fueling Solutions:
Dover Fueling Solutions (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, Tokheim, OPW Fuel Management Systems, ClearView, ProGauge, Fairbanks, AvaLAN Networks and LIQAL, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers. Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States. For more information about DFS, visit www.doverfuelingsolutions.com.
About GRUBBRR:
Headquartered in Boca Raton, Florida, GRUBBRR is a global self-ordering solutions and POS systems provider at the forefront of self-ordering technologies. GRUBBRR’s award-winning eco-system, including kiosks, mobile ordering, POS, online ordering, KDS, contactless smart lockers, and more, are proven to help businesses maximize revenue, decrease labor costs, and solutions are adaptable and beneficial to a multitude of businesses, and power both enterprise-level and small and medium businesses across verticals such as quick-service restaurants, fast casual restaurants, petro / convenience stores, stadiums, movie theaters, casinos, micro-markets, retail and more. To learn more about GRUBBRR and its products, visit grubbrr.com.
About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 25,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV."